Tame your inner criticšŸ™„

Your guide to running a successful minimalist business

Nika Talbot
6 min readJul 26, 2021
Tame your inner critic. Your guide to running a successful minimalist businessšŸš€
#57, 25 July 2021. Art by Chris Barbalis

Iā€™ve joined a Newsletter Mastermind, and ā€˜not feeling readyā€™ came up on this weekā€™s call. ā€œIā€™m on my 100th issue, and itā€™s the same every time ā€” the day before it goes out, and I still donā€™t know what Iā€™m going to write about. Yet somehow, every week, it gets pushed over the finishing line.ā€ It turned into a discussion on how to be ā€˜inner critic readyā€™ led by @ReddyToGo ā€” heā€™s the man.

I said Iā€™m the same. Working on things last minute (writing this on Saturday night) or running late. I had an argument with a friend once about my lateness, and she said: ā€œ Itā€™s because you donā€™t feel ready.ā€ She was right. I was trying to do too much ā€” hustling hard in London at that time. Itā€™s probably the most helpful thing anyoneā€™s said to me.

Tame your inner critic

The inner critic mixes negative critical comments from our parents, siblings, peers, and teachers when we were growing up. It isnā€™t a bad thing, says writer and author Jennifer Nelson. ā€œResearchers agree that a little self-awareness can be a reality check, but a constant barrage of self trash-talk is debilitating.ā€

In her talk on listening to shame, Brene Brown says it relies on you buying into it ā€” tell yourself something often enough, and youā€™ll eventually believe it to be true. ā€œShame needs three things to percolate: secrecy, silence and perception of judgement.ā€

It can be an issue for portfolio professionals as weā€™re working on short term projects in new environments with different teams. Youā€™re expected to hit the ground running, be an expert and produce good work quickly. But each project is different and team dynamics and nuances take a while to figure out. Youā€™re learning as you go and you make mistakes. You also have to put yourself out there, pitching for gigs, negotiating rates and dealing with rejection.

The inner critic is a feature of the tricky brain. Unfortunately, we canā€™t fire them, but they can be an extra rather than centre-stageā€¦

Some strategies to help you deal with your inner critic

(and have a better, more productive relationship with yourself)

  • Give them a name. There are two actors in constant conversation ā€” the nurturer and the critic. Mine is called Nancy. Sheā€™s an out of work theatre critic (failed actress, really) who never has a good word to say about anyone, except Cliff Richard. Sheā€™s 6"2, wears heels, diamante and a purple wig (a bit Dame Edna). Except she always wears black. @readyforthefuneral. Sheā€™s had no work during the pandemic and is taking her frustrations out on me. My nurturers are the Caring Committee ā€” Spock, Jarvis, Oprah, Iggy Pop, Nick Cave, Mr Miyagi, Gandalf, Sean Bean, & Ted Hastings, who rally around to big me up. Never a dull day! It helps me distance myself from the drama and be a calm witness.
  • Be mindful. The cure is empathy, says Brene. Say to yourself, ā€œI understand, but those thoughts arenā€™t true.ā€ And replace ā€˜I canā€™tā€™ with ā€˜I mightā€™. Notice negative thoughts when they come up and write them down. Look for moments in the day when others see the effort youā€™ve made. Write them down. If the conversation is getting a bit one-sided, I know Iā€™m tired and need a break.
  • Stop ruminating ā€” I had some negative feedback on a piece of copy this week. It wasnā€™t quite right, so we had to redo it after a call with the client. A bit disappointing as itā€™s a new gig and I wanted to make a good impression. I felt a bit flat, thinking about what I could have done better. But Iā€™ve only been on the job for two days and donā€™t have much context. I let myself replay it for a bit, then distracted myself with something else: went for a walk and watched something on Netflix. Learn and let go.
  • Set deadlines ā€” No over-editing and over-researching, i.e. procrastinating. Anne-Laure at Ness Labs says she only edits her articles once before publishing them. The aim is to get the conversation started and tweak things based on feedback. I like that. Nothing is set in stone online.
  • Dress smarter ā€” itā€™s easier to silence your inner critic when youā€™re looking sharp and feeling good. We had a good discussion at TPC this week on personal branding, and this came up. Fionaā€™s tip: Dress for the job you want, not the one you have. Sheā€™s also big on ā€˜fake it till you make it.ā€™
  • Finding your why ā€” LA-based writer, activist and wellness expert Katie Horwitch says the inner critic is a filler for uncertainty about your purpose. Get clear on the common thread in all you do and what youā€™re offering the world. Whatā€™s your story? Workshop it. Itā€™s easier to do this with others than on your own. Others see things in you that you donā€™t.

Nancy and I had a bust-up this week. She went off on one when I told her about the project feedback. Then I mentioned my podcast idea ā€” interviewing hip hop entrepreneurs about their lives and work, and she sighed and rolled her eyes. ā€œYou donā€™t have the time, energy or contacts for that. Youā€™re not in that world! Forget it, darling!ā€

ā€œDonā€™t patronise me. Thatā€™s the point. I donā€™t want to interview people like me. We have enough echo chambers out thereā€¦.I want to do something different. ā€œ

Weā€™re going for tea with the committee later, so letā€™s see what they have to say about it.

Sheā€™s not coming on holiday with me (not till she apologises anyway).

5 thingsšŸ–

šŸ‘©ā€šŸ’» LinkedIn Marketplace (launching Sept) ā€” a new service for freelancers. Connect with employers, showcase your services, and do deals directly via the platform (initially focusing on design, marketing and software development). Good to see Microsoft investing in developing a bigger content platform with Creator mode, Services, Open to Work, trending stories. A bit of competition for Fiverr and Upwork.

āœļøAnd some great tips from Ben Legg, CEO & Co-founder of The Portfolio Collective, on how to make the most of LinkedIn. Interesting comments on ageism. Noted and actioned! Thanks to Claire Moss for sending her notes.

šŸ‘ØšŸ½ā€šŸŽ¤ Personal branding. How do you make yourself stand out from a sea of competition? What makes you memorable? Itā€™s much more than your logo. A deep dive into finding your why with brand gurus Fiona Chorlton-Voong and Alex Pitt. More on the inner critic and celebrating your differences. Inspiring to hear Alexā€™s story on launching her branding agency, Strange.

šŸ’° Self-belief, reinvention and hard work: How to earn Ā£100k+ as a freelance journalist. ā€œI did it. So why not you? I had an end game, creativity and a pathological inability to take ā€œNoā€ for an answer.ā€ Andrew Don on his 40-year journalistic career, self-belief and reinvention in his new book: The Bounty Hunter. His 10 essential ingredients to help you make serious money as a freelancer.

šŸ‡®šŸ‡¹ All the Voices of the NUJ ā€” a project helping international writers who are new to the UK by matching them up with a member who speaks their language. The guest speaker was John Worne, CEO of the Chartered Institute of Linguists, who talked about the joy and pleasure of languages. He flagged a few issues members have raised ā€” itā€™s sad to hear languages arenā€™t being prioritised in the UK curriculum.

Iā€™m trying to learn French and Italian, and Nancy pipes up frequently with her helpful comments. Along with my secondary school French teacher, Mrs Marchant, who told me not to do it at A-Level as Iā€™d struggle. A fascinating chat about how being bilingual can put you in two minds: having different personalities in each language, and not taking it too seriously. Play with it and have a gošŸ‡®šŸ‡¹

The future of work is now

Letā€™s build it. The Shift is your guide to running a successful minimalist business. Start living and working on your own termsšŸš€ Your weekly dose of inspiration, ideas and solutions.

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To offset the carbon emissions of this newsletter and my online work, I plant 12 trees every month via Ecologi. I encourage you to do the same in your country ā€” hereā€™s a list of climate action groups. Weā€™ve got 10 years to sort this out ā€” no time to wastešŸŒ

To offset the carbon emissions of this newsletter and my online work, I plant 12 trees every month via Ecologi. I encourage you to do the same in your country ā€” hereā€™s a list of climate action groups. Weā€™ve got 10 years to sort this out ā€” no time to wastešŸŒ

Originally published at https://niccitalbot.io on July 26, 2021.

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Nika Talbot
Nika Talbot

Written by Nika Talbot

I help entrepreneurs & orgs grow their business through storytelling, content, and gen AI. | Writer @ Firebird | Business and creativity newsletter: The Shift.

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