๐Ÿ”ฅ Sell or go big?

Nika Talbot ๐ŸŒŸ๐Ÿš€
3 min readAug 7


The Shift Newsletter about digital entrepreneurship, content, and creators. Join the Entrepreneur Revolution: https://www.nikatalbot.io

+ the books topping my TBR pile this summer

Big news from Joe Pulizzi this week โ€” Lulu has acquired The Tilt and its Creator Economy Expo (CEX) event.

Lulu is a leading self-publishing platform that allows creators to publish and distribute books globally. They have been The Tiltโ€™s biggest supporter over the last two years โ€” sponsoring their newsletter, CEX, and third annual content entrepreneur research.

Good synergies between the two, and this move positions them perfectly as a leader in the creator space.

Congratulations to Joe and Pam, and the team. Iโ€™m excited to see how this will evolve and what opportunities it will bring with combined audience power. Lulu has come a long way since they published their first book in 2002.

Fascinating to see that a content business has acquired a content business!

It gives The Tilt resources to expand on education, research and networking opportunities (yes, please!). Theyโ€™ve built an audience of 25k+ newsletter subscribers, which is important for an exit plan.

This is Joeโ€™s third official sale of a company, and he says his goal is to continue doing what he loves and is good at and leave the business side to someone else. I get that. No more payroll!! Having employees can get complicated and expensive. I didnโ€™t enjoy putting myself on the payroll when I had a limited company.

The Tilt & Lulu are launching a new imprint for content entrepreneurs โ€” a hands-on service to publish your print book, ebook or audiobook.

Iโ€™ve been to see three films this week โ€” British Summer!! Barbie and Mission Impossible are both excellent. Barbie is a masterclass in marketing. MI โ€” a warning about the dangers of rogue AIโ€ฆ

I loved Talk To Me, the new indie horror from Danny & Michael Philippou, the daredevil twins from Down Under.

Something different. Gory, fast-paced fun. Wild punk energy and passion, with a great soundtrack.

Another reason not to build your content home on rented land.

Nicky Blewitt is an author who runs a freelance collective of writers & publishers that supports new writers. Theyโ€™ve launched a bursary scheme โ€‹to support low-income authors. โ€œWe offer a free two-hourโ€‹โ€‹ self-publishing and book marketing consultation.โ€ Details here.

Sophie Rhone started her Digital PR business last year and has a podcast covering the creative industry โ€” advertisers, marketers, and influencers. The first episode: The Art of Personal Branding, is now on Spotify. Send her some love and leave a review if you want to be a future guest.

Jennifer Phan, Co-founder & CEO at Passionfroot, is rocking Carousel posts on LinkedIn. I appreciate the time and research that goes into these and keep saving them to return to. Great resource. Here are 30 books EVERY creator should read to build strong content systems.

Tons of inspo here for your TBR pile this summer. Recommendations for fiction welcome too โ€” I need to lose myself in a good book.

Happy readingโ€ฆ ๐Ÿ‰ โ›ฑ ๐ŸŒด

Nika :)

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Originally published at https://www.nikatalbot.io.



Nika Talbot ๐ŸŒŸ๐Ÿš€

Founder and writer @ The Shift. Helping content entrepreneurs build, grow, and thrive in biz & life. Work less, make more, and live free ๐ŸŒŸ๐Ÿš€