Bold Types #11: Lex Roman 🇺🇸
Meet the newsletter writer and subscription marketer helping journalists pay themselves.
Today’s guest is Lex, a newsletter writer and subscription marketing expert. With over 10 years of experience leading growth projects for tech startups like Gusto, Prosper, and Burner, she helped pioneer growth design. Lex also founded the Growth Designers community, where she educates tech teams on using data to guide product decisions.
In 2019, Lex started her own growth design consultancy and, by 2021, shifted her focus to marketing for creatives. She’s now on a mission to help journalists and indie newsrooms grow their audience and income through subscription marketing.
Her new venture, Journalists Pay Themselves, does what it says on the tin! With the rapid decline of journalism jobs, she’s exploring ways to support those transitioning to independent work.
It’s written for journalists but applies to most media subscription businesses.
We chatted about growing your list and building community, Substack v Beehiiv, how much she’s earning from her newsletters, and the benefits of niching down.
Buckle up and enjoy our chat!
Nika ❤️🔥
This is an excerpt from my newsletter, The Shift. For the full experience and to make my day, become a member.
Originally published at https://www.nikatalbot.io.
